NEXT GENERATION SHOPPER ANALYTICS
Author(s): S.Kiruthiga, R.Nirmal, V.Ishwarya
Abstract: Few industries are changing more rapidly than today’s retail sector. A still-turbulent economy,
new selling channels, advanced digital technologies, and increasingly demanding consumers all
challenge retailers to find new ways of remaining relevant and competitive. The purchasing
decision journey for consumers involves multiple steps, many of which are now being captured,
digitized, and transformed into metrics and data. As this data becomes an implied derivative of
essential retail and consumer technologies, the focus is shifting from how to acquire the data to
how to extract insights from it— insights that can be turned into differentiation and competitive
advantage for the retailer and a better shopper experience for the consumer. But the main challenge
of big data is just that it’s big. Massive amounts of structured and unstructured information are
piling up in retailer and supplier data warehouses. Customer metrics derived from video and other
sensors, social media, call centers, and mobile devices have the power to provide unprecedented
insight into the purchase decision process.
Project ID: DLAP-39
Paper Stream: Computer Science & Engineering
College Name:NARASU'S SARATHY INSTITUTE OF TECHNOLOGY-OMALUR
Published Date: 2021-03-26 07:38:06
Download now
