Kuldeep Kumar
Name: Mr. Kuldeep Kumar
Qualification: PhD-Pursuing, MBA-Marketing & Retail Management, B.Tech-ECE
Designation : PhD Scholar, Sr. Branding Executive-Vivo Mobile India Pvt Ltd
Department: School of Management | VM & Branding Department in Vivo Mobile India Pvt Ltd
institute name : GD Goenka University, Gurgaon, Haryana India
College address : College: GD Goenka University, Gurgaon, Haryana-India
postal address : Kuldeep Kumar, S/O-Mr. Pawan Kumar
Village- Hukkal, PO-Longni, Tehsil-Sarkagahat, Dist-Mandi
Himachal Pradesh-175025
Award for : Research Excellence Award
Publication title: Conference
Paper title : 1) The Effect of Innovation in Customer Experience: A Study to Redefining Customer Experience in Indian Retail Apparel Industry
2)Deshopping and Customer Service- “An Analysis on How to reduce Deshopping behaviour while making the standard of customer service in organized Retail”
Conference Name : 1) 8th AIM-AMA Sheth Foundation Doctoral Consortium & Conference
2) FIIB Delhi
Organizer : BIMTECH, Noida, UP-India (International Marketing Conference) & FIIB Delhi (National Marketing Conference)
Year : 2020 & 2018
About Kuldeep Kumar
I am Kuldeep Kumar, part time PhD scholar at GD Goenka University, Gurgaon India. Currently I am
associated with Vivo Mobile India Pvt Ltd and working in VM & Branding department. I done my
MBA in Marketing and Retail management & B.Tech in ECE from Lovely Professional University,
Jalandhar, Punjab, India. Having 5 years of experience in Retail in various profile as like Retail Store
Manager, Retail Trainer, VM & Branding department etc. My core area of research is consumer
behaviour which include ethical and unethical buying behaviour. Having worked in retail store as a
store manager, interacted with many consumers, understand their buying intentions, behaviour
which inspired me to pursue my PhD in consumer behavior and contribute to society for betterment.
I am an affiliate marketer and a blogger as well. I love to read, write and consult about the retail concept.