Sushmita Mukerji
Name: Sushmita Mukerji
Qualification: B.Com, M.Com, MMS - Human Resource Management & MMS Marketing Management
Designation: Assistant Professor
Department: Management Department
Institute name: Alkesh Dinesh Mody Institute for Financial & Management Studies, University of Mumbai
College address: Joravar Bhavan, Opp Boys Hostel, Vidyanagari, Kalina Campus, Mumbai - 400 098
Award for: Research Excellence Award
Publication title: Journal
Paper Title: A Study on Unorganized Retail markets with special reference to counterfeit products.
Journal Name: IMRC
About Sushmita Mukerji
I have always been a student of learning – having completed Two MBA’s from University of Mumbai in Human Resource Management & Marketing Management and worked in the banking industry before joining the education sector in 2008 as Assistant Professor at University of Mumbai’s Department of Management – Alkesh Dinesh Mody Institute for Financial & nManagement Studies, learning and interacting with young minds from over the past decade.
My areas of study includes Consumer Behavior, Green Marketing, Rural Marketing, Services Marketing and Stress Management. I have also been researching in the areas of LOHAS (Lifestyle of Health & Sustainability) consumers and market, as well comparative study in Organized & Unorganized Retail Markets with focus on Retail & Tourist Market.
I believe in education for all which has an integrated and inclusive approach and encourage young minds to develop their individuality & create their path to success & happiness.