Shiromani Gupta
Name: Shiromani Gupta
Qualification: MBA, B.E. (Computer), Ph.D (Pursuing)
Designation: JRF, Research Scholar
Department: The Business School
College address: The Business School, University of Jammu, Jammu And Kashmir
Publication Type: Research Article
Paper title: Role of Micro-Influencers in Affecting Behavioural Intentions
Journal Name: International Journal of Recent Technology and Engineering (IJRTE)
Volume: 8
Issue No.: 4S5
Month of Publication: December
Year: 2019
Page No.: 189-192
ISSN: 2277-3878
About Shiromani Gupta
Shiromani Gupta is a Ph.D. research scholar at The Business School, University of Jammu. She completed her masters degree (MBA) from the same Institute as topper and is eligible for university Gold Medal (award due). She has been awarded Junior Research Fellowship (JRF) by University Grants Commission and has qualified UGC-NET thrice. She has been teaching a post graduate course related to Management and Information systems under IGNOU since two years. She is also teaching a post graduate course related to Digital Marketing, shared with a senior faculty at The Business School, University of Jammu. Being a meritorious computer engineering graduate, she has combined her interests in digital platforms and marketing and her research work is focused on Digital Marketing. Quite early in her research career, she has been able to present her work at various International conferences and has published a few articles as well. She is an education enthusiast and believes in continual learning. She has attended various National and International workshops and Faculty Development Programs to gain insights on contemporary research techniques. She has recently completed a certificate course on Qualitative Research Methods offered by MITx, an online initiative of Massachusetts Institute of Technology. She became a certified Publons Academy graduate after completing a practical Peer Review Course offered by Publons (owned by Clarivate Analytics). Now she is a registered Publons mentor as well. She also serves as reviewer to South Asian Journal of Business Studies- Emerald Group Publishing Ltd.